Company details

Legal business name: Eazybroker

EazyBroker is operated under the legal business name Eazybroker. Website: eazybroker.in. Contact: support@eazybroker.in. Phone: +917804080310. Address: 25, vikas nagar 14/1 Neemuch, Madhya Pradesh, India.

Before the software

We didn't set out to build software.We set out to stop losing deals to our own notebooks.

EazyBroker began on brokerage desks—not in a pitch deck. We moved real money between real parties, and for years we ran that work on memory, registers, spreadsheets, and messages that disappeared by Friday.

One missed renewal cost us more than a year of software.

SpreadsheetsRenewalsPaper

What broke

The chaos was familiar—until it wasn't funny anymore

Every desk has stories. These three kept showing up until we could not explain them away as “busy season.”

Renewals lived in someone's head

"Which deal matures Thursday?" took twenty minutes of phone calls—and we still got it wrong twice a quarter.

Interest and TDS were re-typed into bills

One wrong line on a demand notice eroded trust with a lender we'd worked with for years. Fixing it meant three more conversations we didn't have time for.

Paper trail in WhatsApp

Demand notices, letters, and screenshots floated in chats with no link to the ledger. When a deal went noisy, nobody could agree on what was settled.

The week everything slipped

One call changed how we thought about “manageable”

A chain was maturing on Tuesday. One clerk's Excel said the borrower still owed interest; another said it was cleared. The borrower called before we did—and that was the moment we knew the desk was running us, not the other way around.

A week we still remember
Wrong tools

We tried everything except admitting the workflow was wrong

We bought generic tools, hired more people, and built bigger spreadsheets. None of it understood brokerage.

CRMs wanted pipelines and funnels. We wanted maturities, TDS lines, and letters that matched the ledger.

Every workaround added a new place to check. The desk got busier, not calmer.

The old desk — Friday afternoon
Sheet_v3_FINAL.xlsxUnsaved

WhatsApp · Lender group

“Interest already paid” — screenshot, no ledger link

Maturity this week???

What we tried

  • Generic CRMs that treated every contact like a sales lead
  • Bigger spreadsheets with more tabs and fewer owners
  • Another clerk to chase renewals the software wouldn't track

What we built instead

  • One spine: party → deal → interest → bill → ledger
  • Bank mode and cash mode—because our market runs both
  • Renewals as chains, not forgotten rows
The formula

What the pain taught us

We stopped asking for more features and started writing down the rules our desk already lived by—the ones generic software kept ignoring.

Modes, not myths

Bank-led and cash-led desks follow different rules. Pretending one ledger style fits everyone is how software fails brokers in India.

Chains, not rows

A renewal is not a new deal—it is the same thread with new dates and rates. Lose the thread and you lose the desk.

Paper still matters

Print layouts, pseudo-calendar overlays, and clean demand notices are how parties judge whether you are serious.

Trust is incremental

Security, clear workspaces, and honest numbers are table stakes. We grow carefully because this domain demands it.

What we shipped

So we built the spine we wished we'd had

EazyBroker is opinionated on purpose. The daily path from party to deal to bill to ledger is the product—not a feature checklist.

Configure settings first: mode, timezone, interest rules. Add parties with the right details for bank or cash. Run the deal sheet. Settle interest and brokerage—or letters—where your desk actually works.

We still ship in tight loops with broker feedback, especially around renewals, interest oddities, and print regressions.

EazyBroker today
workspace / overviewFY 26-27

Principal

₹2.4Cr

+4.1%

Due interest

₹18.2L

12 due

Brokerage

₹3.1L

+8.3%

Brokerage · 12 weeks

+18.2%

PartyDueStatus
Sharma & Sons₹4.2LDue
Patel TradersClear
R. Mehta₹1.1LRenew
Daily cash flow · settled today+₹2,18,400
Where we are now

The notebook is not gone—but it is no longer in charge

We are operators who became builders. The software is never finished; it is shaped by desks that move real money every week.

If your renewals slip, your bills disagree with your ledger, or your parties ask questions you cannot answer from one screen—we built this for you.

Your turn

See if the spine fits your desk

Start a workspace, read the documentation, or tell us how you run today—we read every message.

Read documentationContact us